Course Curriculum

  • 1

    Welcome to Behavioral Finance for Advisors

    • Welcome to the course!

    • How to use this course

    • Before we begin...

    • Introducing our private discussion group
  • 2

    Module 1: Behavioral Finance and You

    • What are Behavioral Biases?

    • Am I Broken?

    • How Do Behavioral Biases Affect Me?

    • What Do Humans Actually Do Well?

    • How Do Behavioral Biases Impact My Work?

    • The Mindless Investor vs. The Mindful Investor

    • Exercise: Mindful Investing

    • The Past: Hindsight Bias

    • The Past: Self-Serving Bias

    • The Present: Endowment Effect

    • The Present: Anchoring Bias

    • The Future: Confirmation Bias

    • The Future: Narrative Effect

    • Quiz: Behavioral Biases

    • How Can I Prevent Behavioral Biases?

    • The Past: Flight Accidents

    • The Past: Worst Call Meeting

    • The Past: Benchmark Review

    • Quiz: Learning from the Past

    • The Present: Night Flight

    • The Present: Routines

    • Exercise: Routines

    • The Present: Technical Checklist for Buys

    • Exercise: Checklists

    • Quiz: Building Awareness of the Present

    • The Future: Emergency Prep

    • The Future: Declare Your Exit Strategy

    • The Future: Technical Checklist for Sells

    • Quiz: Planning for the Future

    • Module 1 Review

    • Behavioral Finance and You: Conclusion
  • 3

    Module 2: Behavioral Finance and the Markets

    • Behavioral Finance and the Markets: Introduction

    • What is Behavioral Investing?

    • What About Market Efficiency?

    • Long-term Bull & Bear Cycles

    • Fear and Greed vs Fear and Fear

    • Quiz: Behavioral Investing

    • Exercise: Behavioral Investing

    • Price: How are Investors Voting With Their Actions?

    • Top Down Macro

    • Sector Rotation

    • Bottom Up Stock Selection

    • Quiz: Market Review

    • Exercise: Market Review

    • Breadth: What Particular Bets Are Investors Making?

    • Stocks Above Moving Averages

    • Advancers & Decliners

    • Volume

    • Quiz: Breadth

    • Sentiment: How are Investors Voting With Their Words?

    • Magazine Covers

    • AAII Rankings

    • NAAIM Exposure and Rydex Flows

    • Quiz: Sentiment

    • Exercise: Market Breadth and Sentiment

    • Module 2 Review

    • Behavioral Finance and the Markets: Conclusion
  • 4

    Module 3: Behavioral Finance and Your Clients

    • Behavioral Finance and Your Clients: Introduction

    • Building Relationships

    • Empathy: Active Listening

    • Authenticity: Bringing Your Genuine, Authentic Self

    • Credibility: Educating Clients About the Markets

    • Quiz: Building Relationships

    • Exercise: Building Relationships

    • Communication Skills

    • Proactive vs Reactive Communication

    • Multipurpose Content

    • Tailor Your Content by Segmenting Lists

    • Make it a Sandwich with a Purpose

    • Quiz: Communication Skills

    • Exercise: Communication Skills

    • Data Visualization

    • Clear: Focus on the Goal

    • Concise: Everything Should Have a Purpose

    • Meaningful: What's the Narrative Thread?

    • Quiz: Data Visualization

    • Exercise: Data Visualization

    • Behavioral Finance and Your Clients: Conclusion
  • 5

    Course Wrap Up and Next Steps

    • Behavioral Finance For Investors: Course Wrap-up

    • Before you go...

    • Share Your Results in our Private Discussion Group!

    • Resources and Further Reading